"Im" is a chat service that can be connected through a specific place, such as a stadium or arena. Among the things you like, you can communicate with friends actually bought tickets and visited the venue.
When you go to the arena or stadium, the community is displayed on the screen, so you can join the chat and connect with other friends in the arena or stadium.
If you want to talk more with a specific person, you can communicate with that person through private messages.
The profile is also substantial, with items such as with or without companion watching sports or live and fan levels.